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Internet and Network Economics
Ad Exchanges: Research Issues
other
Author(s):
S. Muthukrishnan
Publication date
(Print):
2009
Publisher:
Springer Berlin Heidelberg
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MANAGEMENT - Journal of Contemporary Management Issues
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Optimal Auction Design
Roger B. Myerson
(1981)
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Counterspeculation, Auctions, and Competitive Sealed Tenders
William Vickrey
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Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords
Benjamin Edelman
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Michael Ostrovsky
,
Michael Schwarz
(2007)
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Author and book information
Book Chapter
Publication date (Print):
2009
Pages
: 1-12
DOI:
10.1007/978-3-642-10841-9_1
SO-VID:
9a712bd6-883f-47f9-840d-e83cd31e4174
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Book chapters
pp. 1
Ad Exchanges: Research Issues
pp. 101
Pricing Strategies for Viral Marketing on Social Networks
pp. 125
The Stackelberg Minimum Spanning Tree Game on Planar and Bounded-Treewidth Graphs
pp. 137
Tighter Bounds for Facility Games
pp. 184
Covering Games: Approximation through Non-cooperation
pp. 208
Bidding for Representative Allocations for Display Advertising
pp. 374
Online Ad Assignment with Free Disposal
pp. 475
The Efficiency of Fair Division
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