Overseas Credit Claiming and Domestic Support for Foreign Aid

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Abstract

Many foreign aid donors brand development interventions. How do citizens in the donor country react to seeing this branding in action? We test the proposition that citizens will express higher levels of support for foreign aid when they see a branded foreign aid project relative to seeing the same project without branding. We present results from a survey-based laboratory experiment conducted in the United Kingdom where subjects learned about a typical foreign aid project and received a randomized UK branding treatment. Our results suggest that the branding treatments increase the likelihood that donor country respondents believe that aid recipients can identify the source of the foreign aid. Only among conservative respondents, however, does the evidence imply that branding increases support for foreign aid. “UK aid” branding increases conservative opinion that aid dollars are well spent and increases support among this group for the expansion of foreign aid.

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A Political Theory of Foreign Aid.

Hans Morgenthau (1962)

Of the seeming and real innovations which the modern age has introduced into the practice of foreign policy, none has proven more baffling to both understanding and action than foreign aid. The very assumption that foreign aid is an instrument of foreign policy is a subject of controversy. For, on the one hand, the opinion is widely held that foreign aid is an end in itself, carrying its own justification, both transcending, and independent of, foreign policy. In this view, foreign aid is the fulfillment of an obligation of the few rich nations toward the many poor ones. On the other hand, many see no justification for a policy of foreign aid at all. They look at it as a gigantic boon-doggle, a wasteful and indefensible operation which serves neither the interests of the United States nor those of the recipient nations.