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      Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Bivariate median splits and spurious statistical significance.

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            Arbitrary metrics in psychology.

            Many psychological tests have arbitrary metrics but are appropriate for testing psychological theories. Metric arbitrariness is a concern, however, when researchers wish to draw inferences about the true, absolute standing of a group or individual on the latent psychological dimension being measured. The authors illustrate this in the context of 2 case studies in which psychologists need to develop inventories with nonarbitrary metrics. One example comes from social psychology, where researchers have begun using the Implicit Association Test to provide the lay public with feedback about their "hidden biases" via popular Internet Web pages. The other example comes from clinical psychology, where researchers often wish to evaluate the real-world importance of interventions. As the authors show, both pursuits require researchers to conduct formal research that makes their metrics nonarbitrary by linking test scores to meaningful real-world events. 2006 APA, all rights reserved.
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              I’ll Have What She’s Having: Effects of Social Influence and Body Type on the Food Choices of Others

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                Author and article information

                Journal
                Journal of Marketing Research
                Journal of Marketing Research
                American Marketing Association (AMA)
                0022-2437
                April 2013
                April 2013
                : 50
                : 2
                : 277-288
                Article
                10.1509/jmr.12.0420
                11670861
                9ed83f1b-4781-4f61-889f-2cfa585f26f8
                © 2013
                History

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