The B2B Agenda: The current state of B2B marketing and a look ahead

Wiersema, Fred

doi:10.1016/j.indmarman.2013.02.015

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The B2B Agenda: The current state of B2B marketing and a look ahead

Author(s): Fred Wiersema

Publication date Created: May 2013

Publication date (Print): May 2013

Journal: Industrial Marketing Management

Publisher: Elsevier BV

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Title: Industrial Marketing Management

Abbreviated Title: Industrial Marketing Management

Publisher: Elsevier BV

ISSN (Print): 00198501

Publication date Created: May 2013

Publication date (Print): May 2013

Volume: 42

Issue: 4

Pages: 470-488

Article

DOI: 10.1016/j.indmarman.2013.02.015

SO-VID: a5948113-104a-4368-8ef8-613c3649ae37

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https://www.elsevier.com/tdm/userlicense/1.0/

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The B2B Agenda: The current state of B2B marketing and a look ahead

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