Level of categorisation effect: A novel effect in the picture-word interference paradigm

This paper presents a spreading-activation theory of conceptually driven lemma retrieval--the first stage of lexical access in speaking, where lexical items specified with respect to meaning and syntactic properties are activated and selected. The mental lexicon is conceived of as a network consisting of concept, lemma, and word-form nodes and labelled links, with each lexical concept represented as an independent node. A lemma is retrieved by enhancing the activation level of the node representing the to-be-verbalized concept. This activation then spreads towards the lemma level, and the highest activated lemma node is selected. The theory resolves questions such as the hypernym problem (Levelt, 1989). Furthermore, a computer model that implements the theory is shown to be able to account for many basic findings on the time course of object naming, object categorization, and word categorization in the picture-word interference paradigm. In addition, non-trivial predictions regarding the time course of semantic facilitation for hypernyms, hyponyms, and cohyponyms are experimentally tested, and shown to be valid.

Presents a series of 6 experiments in which Stroop-like effects were generated by modally pure color-color, picture-picture, and word-word stimuli instead of the usual modally mixed color-word or picture-word stimuli. Naming, reading, and categorization tasks were applied. The Stroop inhibition was preserved with these stimuli but unexpectedly showed a semantic gradient only in the naming and not in the reading task. Word categorizing was slower and more interference prone than picture categorizing. These and other results can be captured by a model with two main assumptions: (a) semantic memory and the lexicon are separate, and (b) words have privileged access to the lexicon, whereas pictures and colors have privileged access to the semantic network. Such a model is developed and put to an initial test.