Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising

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Journal

Title: Journal of Advertising

Abbreviated Title: Journal of Advertising

Publisher: Informa UK Limited

ISSN (Print): 0091-3367

ISSN (Electronic): 1557-7805

Publication date Created: January 08 2016

Publication date (Print): December 14 2015

Volume: 45

Issue: 2

Pages: 157-168

Article

DOI: 10.1080/00913367.2015.1115380

SO-VID: b1272b1c-8878-42e4-b02f-a9965a56c0c8

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