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      Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point, 7-Point and 10-Point Scales

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      Journal: International Journal of Market Research
      Publisher: SAGE Publications

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          Effects of Some Variations in Rating Scale Characteristics on the Means and Reliabilities of Ratings

          R.H. Finn (2016)
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            Response format of the Job Descriptive Index: Assessment of reliability and validity by the multitrait-multimethod matrix.

            Patricia Smith, Susan M Tucker, Stephen Johnson (1982)
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              Measuring Customer Satisfaction: Fact and Artifact

              R. PETERSON, W. WILSON, R. C. Peterson … (1992)
              Article 0 comments Cited 6 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Market Research
                Abbreviated Title: International Journal of Market Research
                Publisher: SAGE Publications
                ISSN (Print): 1470-7853
                ISSN (Electronic): 2515-2173
                Publication date Created: January 30 2018
                Publication date (Print): January 30 2018
                Volume: 50
                Issue: 1
                Pages: 61-104
                Article
                DOI: 10.1177/147078530805000106
                SO-VID: b46449eb-696e-40ab-9625-80cf4f66a449
                Copyright © © 2018
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                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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