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      Viral marketing: influencer marketing pivots in tourism – a case study of meme influencer instigated travel interest surge

      Author(s): 1 , 2
      Publication date (Electronic):
      Journal: Current Issues in Tourism
      Publisher: Informa UK Limited

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            Impulse buying: Modeling its precursors

            Sharon Beatty, M. Elizabeth Ferrell (1998)
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              Seeding Strategies for Viral Marketing: An Empirical Comparison

              Oliver Hinz, Jan U. Becker, Christian Barrot … (2011)
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                Contributors
                Journal
                Title: Current Issues in Tourism
                Abbreviated Title: Current Issues in Tourism
                Publisher: Informa UK Limited
                ISSN (Print): 1368-3500
                ISSN (Electronic): 1747-7603
                Publication date Created: February 16 2022
                Publication date (Electronic): April 06 2021
                Publication date (Print): February 16 2022
                Volume: 25
                Issue: 4
                Pages: 508-515
                Affiliations
                [1 ]School of Business and Law, Edith Cowan University, Joondalup, Australia
                [2 ]UWA Business School, The University of Western Australia, Perth, Australia
                Article
                DOI: 10.1080/13683500.2021.1910214
                SO-VID: b46e99e5-3ea1-47ca-9e09-4e806d381f07
                Copyright © © 2022
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