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      The Gambling Behaviour and Attitudes to Sports Betting of Sports Fans

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          Abstract

          Survey responses from a sample of nearly 15,000 Australian sports fans were used to study the determinants of: (i) gambling behaviour, including if a person does gamble and the type of gambling engaged with; (ii) the number of sports and non-sports bets made over a 12-month period; and (iii) attitudes towards betting on sports. The probability of betting on sports decreased with increasing age and was lower for women and people with a university education. This gender difference varied with age, with the greatest difference found among the young. Similar effects were observed for the number of sports bets made, which declined with age. The gender difference in the number of sports bets also varied with age with the greatest difference found among the young arising from the high propensity of young men to bet on sports. Attitudes to sports betting were also analysed, with a key finding that, within friendship circles, the views that sports betting is perceived as harmless, common and very much a part of enjoying sports were stronger among young men. These permissive attitudes were stronger among people who bet on sports and those who bet on sports more frequently. The analysis of sports fans provides insights into the characteristics of the target market most likely to bet on sports, which can be used to inform public health initiatives and harm reduction campaigns.

          Supplementary Information

          The online version contains supplementary material available at 10.1007/s10899-021-10101-7.

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          Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods

          John Cragg (1971)
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            Demographic, Behavioural and Normative Risk Factors for Gambling Problems Amongst Sports Bettors

            Nerilee Hing, Alex M. T. Russell, Peter Vitartas … (2015)
            Sports betting is growing exponentially, is heavily marketed and successfully targets young adult males. Associated gambling problems are increasing. Therefore, understanding risk factors for problem gambling amongst sports bettors is an increasingly important area of research to inform the appropriate design and targeting of public health and treatment interventions. This study aimed to identify demographic, behavioural and normative risk factors for gambling problems amongst sports bettors. An online survey of 639 Australian sports bettors using online, telephone and retail betting channels was conducted. Results indicated that vulnerable sports bettors for higher risk gambling are those who are young, male, single, educated, and employed full-time or a full-time student. Risk of problem gambling was also found to increase with greater frequency and expenditure on sports betting, greater diversity of gambling involvement, and with more impulsive responses to betting opportunities, including in-play live action betting. Normative influences from media advertising and from significant others were also associated with greater problem gambling risk. The results of this study can inform a suite of intervention, protection and treatment initiatives targeted especially at young male adults and adolescents that can help to limit the harm from this gambling form.
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              "It's just everywhere!" Children and parents discuss the marketing of sports wagering in Australia.

              Hannah Pitt, Samantha L. Thomas, Amy Bestman … (2016)
              To investigate how children and adults recall the content and promotional channels for sports wagering marketing.
              Article 0 comments Cited 41 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Emma Seal:
                ORCID: http://orcid.org/0000-0001-8476-9201
                emma-louise.seal@rmit.edu.au
                Journal
                Journal ID (nlm-ta): J Gambl Stud
                Journal ID (iso-abbrev): J Gambl Stud
                Title: Journal of Gambling Studies
                Publisher: Springer US (New York )
                ISSN (Print): 1050-5350
                ISSN (Electronic): 1573-3602
                Publication date (Electronic): 1 February 2022
                Publication date PMC-release: 1 February 2022
                Pages: 1-33
                Affiliations
                [1 ]GRID grid.1017.7, ISNI 0000 0001 2163 3550, Social and Global Studies Centre, , RMIT University, ; 360 Swanston Street, Melbourne, VIC 3000 Australia
                [2 ]GRID grid.1018.8, ISNI 0000 0001 2342 0938, School of Business, , La Trobe University, ; Melbourne, VIC Australia
                [3 ]GRID grid.440425.3, ISNI 0000 0004 1798 0746, Monash University Malaysia, ; Kuala Lumpur, Malaysia
                [4 ]GRID grid.1018.8, ISNI 0000 0001 2342 0938, Centre for Sport and Social Impact, , La Trobe University, ; Melbourne, VIC Australia
                Author information
                http://orcid.org/0000-0001-8476-9201
                Article
                Publisher ID: 10101
                DOI: 10.1007/s10899-021-10101-7
                PMC ID: 8806135
                PubMed ID: 35106695
                SO-VID: bd416587-c60e-4787-a4fb-b3d3aa642c16
                Copyright © © The Author(s) 2022
                License:

                Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.

                History
                Date accepted : 19 December 2021
                Funding
                Funded by: Victorian Responsible Gambling Foundation
                Funded by: Royal Melbourne Institute of Technology
                Open Access :

                Open Access funding enabled and organized by CAUL and its Member Institutions

                Categories
                Subject: Original Paper

                ScienceOpen disciplines: Health & Social care
                Keywords: sports betting,fan behaviour,sports fans,gambling harm,normalisation,gender
                Data availability:
                ScienceOpen disciplines: Health & Social care
                Keywords: sports betting, fan behaviour, sports fans, gambling harm, normalisation, gender

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