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Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context
Author(s):
Pedro Cuesta-Valiño
,
Pablo Gutiérrez-Rodríguez
,
Estela Núñez-Barriopedro
,
Blanca García-Henche
,
P. Cuesta-Valiño
,
P. Gutiérrez-Rodríguez
,
E. Núñez-Barriopedro
,
B. García-Henche
Publication date:
2023
Journal:
J Bus Res
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DOI::
10.1016/j.jbusres.2022.113475
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