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Consumer-computer interaction and in-store smart technology (IST) in the retail industry: the role of motivation, opportunity, and ability
Author(s):
Sanjit Roy
,
M. D. Balaji
,
Bang Nguyen
,
SK Roy
,
MS Balaji
,
B NGUYEN
,
Bang Viet Nguyen
,
Bang H. Nguyen
Publication date:
2020
Journal:
Journal of Marketing Management
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SDG 9: Industry, Innovation and Infrastructure
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DOI::
10.1080/0267257X.2020.1736130
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