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      Knowledge diffusion of halal food research: a main path analysis

      , , ,
      Journal of Islamic Marketing
      Emerald

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          Abstract

          Purpose

          Halal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of knowledge diffusion. Given the increasing number of scholarly outputs, this study aims to examine the HF development over the past decades comprehensively, including emerging topics and knowledge transmission paths and structure.

          Design/methodology/approach

          This study conducted a keyword co-occurrence network analysis and main path analysis (MPA). The MPA included four types of main paths to trace the historical formation of HF based on 253 articles extracted from the Web of Science database.

          Findings

          The findings show that: HF research revolves around several dimensions, including HF safety and trust, halal certification, HF supply chain management and attitudes towards HF purchasing, and the focus of HF research has shifted from the business perspective to the consumer perspective. In recent years, there has been a trend to explore how blockchains can benefit HF supply chains by improving traceability, transparency and consumer trust in HF.

          Originality/value

          This study addresses the need to examine the knowledge diffusion paths in the HF domain. This study offers a framework to investigate the knowledge dissemination and structure, helping researchers deal with hundreds of articles effectively and increasing their understanding of the past, present and future research trends in the HF domain.

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          Most cited references100

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                Author and article information

                Journal
                Journal of Islamic Marketing
                JIMA
                Emerald
                1759-0833
                1759-0833
                May 17 2022
                June 07 2023
                May 17 2022
                June 07 2023
                : 14
                : 7
                : 1715-1743
                Article
                10.1108/JIMA-07-2021-0229
                d2e47263-706b-4a13-b886-5bd37eb0c62f
                © 2023

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