Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults

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Journal

Title: Procedia - Social and Behavioral Sciences

Abbreviated Title: Procedia - Social and Behavioral Sciences

Publisher: Elsevier BV

ISSN (Print): 18770428

Publication date Created: 2011

Publication date (Print): 2011

Volume: 24

Pages: 361-377

Article

DOI: 10.1016/j.sbspro.2011.09.067

SO-VID: e36198c7-0517-4ea4-9200-963fb96142bd

License:

http://www.elsevier.com/tdm/userlicense/1.0/

http://creativecommons.org/licenses/by-nc-nd/3.0/

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