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      GENDER EFFECTS ON SPECTATORS' ATTITUDES TOWARD WNBA BASKETBALL

      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          The primary objective for this research was to apply the concepts of multifactorial gender identity theory and test the effects of gender on spectators' attitudes towards women's professional basketball. The sample consisted of 466 women and 107 men. Results show that expressive traits and egalitarian gender-role attitudes extend our understanding of the relationship between gender and spectators' affect for women's professional basketball. The findings are discussed in terms of their theoretical and practical contributions, and recommendations for future research are proposed.

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                Author and article information

                Journal
                Social Behavior and Personality: an international journal
                soc behav pers
                Scientific Journal Publishers Ltd
                0301-2212
                January 01 2008
                January 01 2008
                : 36
                : 3
                : 347-358
                Article
                10.2224/sbp.2008.36.3.347
                e9a505f6-68f0-4ce3-aa48-cf9b42be5bc9
                © 2008
                History

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