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What about the ‘place’ in place marketing?
Author(s):
Gary Warnaby
1
,
Dominic Medway
2
Publication date
Created:
May 17 2013
Publication date
(Electronic):
June 25 2013
Journal:
Marketing Theory
Publisher:
SAGE Publications
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Europe and the World: A law review
Most cited references
47
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Toward a Social Psychology of Place: Predicting Behavior from Place-Based Cognitions, Attitude, and Identity
R. Stedman
(2002)
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Place as Historically Contingent Process: Structuration and the Time-Geography of Becoming Places
Allan Pred
(2010)
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Working consumers: the next step in marketing theory?
B. Cova
,
D. Dalli
(2009)
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Author and article information
Journal
Title:
Marketing Theory
Abbreviated Title:
Marketing Theory
Publisher:
SAGE Publications
ISSN (Print):
1470-5931
ISSN (Electronic):
1741-301X
Publication date Created:
May 17 2013
Publication date Created:
September 2013
Publication date (Electronic):
June 25 2013
Publication date (Print):
September 2013
Volume
: 13
Issue
: 3
Pages
: 345-363
Affiliations
[
1
]
The University of Manchester, UK
[
2
]
Manchester Business School, UK
Article
DOI:
10.1177/1470593113492992
SO-VID:
f098e4c7-d8b5-480d-96ef-67a0cf2c3bf6
Copyright ©
© 2013
License:
http://journals.sagepub.com/page/policies/text-and-data-mining-license
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