Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site

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Journal

Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: American Marketing Association (AMA)

ISSN (Print): 0022-2429

Publication date Created: September 2009

Publication date (Print): September 2009

Volume: 73

Issue: 5

Pages: 90-102

Article

DOI: 10.1509/jmkg.73.5.90

SO-VID: f5359a66-b58e-49d7-8108-9de3ccbb8cb7

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