Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
September
2009
Publication date
(Print):
September
2009
Volume: 73
Issue: 5
Pages: 90-102
Article
DOI: 10.1509/jmkg.73.5.90
SO-VID: f5359a66-b58e-49d7-8108-9de3ccbb8cb7
Copyright © ©
2009