10
views
0
recommends
+1 Recommend
0 collections
    0
    shares
      • Record: found
      • Abstract: found
      • Article: not found

      CDC'S Testing Makes Us Stronger (TMUS) Campaign: Was Campaign Exposure Associated With HIV Testing Behavior Among Black Gay and Bisexual Men?

      Read this article at

      ScienceOpenPublisherPubMed
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          This study assessed exposure among Black gay, bisexual, and other men who have sex with men (BMSM) to a communication campaign, Testing Makes Us Stronger (TMUS), and its association with HIV testing to determine campaign effectiveness. Data from an online survey (N = 3,105) were analyzed using propensity score weight-adjusted logistic regression to examine the effect of exposure on HIV testing. Among BMSM aged 18-44 (n = 702), 43.2% reported TMUS exposure. The majority of those exposed were aged 25-34 (54%), HIV-negative (65%), and had some college education (87%). TMUS exposure was associated with reported increased HIV testing behaviors at 6- and 12-month frequencies. Communication campaigns with clear implementation strategies, focused objectives, and online and event presence can be associated with longer-term outcomes such as HIV testing.

          Related collections

          Author and article information

          Journal
          AIDS Educ Prev
          AIDS education and prevention : official publication of the International Society for AIDS Education
          Guilford Publications
          1943-2755
          0899-9546
          Jun 2017
          : 29
          : 3
          Affiliations
          [1 ] Division of HIV/AIDS Prevention, Centers for Disease Control and Prevention, Atlanta, Georgia.
          [2 ] RTI International, Research Triangle Park, North Carolina.
          Article
          10.1521/aeap.2017.29.3.228
          28650228
          f7653680-eb44-4746-82fe-acef13e66163
          History

          Comments

          Comment on this article