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The effect of different price presentations on consumer impulse buying behavior: the role of anticipated regret
Author(s):
Z Hong
,
G Zhe
,
Hong Zhou
,
Zhe Gu
Publication date:
2015
Journal:
American Journal of Industrial and Business Management
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Journal of Behavioral Addictions
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DOI::
10.4236/ajibm.2015.51004
ScienceOpen disciplines:
Clinical Psychology & Psychiatry
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Clinical Psychology & Psychiatry
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