Factors Affecting the Design of Electronic Direct Mail Messages: Implications for Professional Communicators

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Journal

Title: IEEE Transactions on Professional Communication

Abbreviated Title: IEEE Trans. Profess. Commun.

Publisher: Institute of Electrical and Electronics Engineers (IEEE)

ISSN (Print): 0361-1434

ISSN (Electronic): 1558-1500

Publication date Created: September 2011

Publication date (Print): September 2011

Volume: 54

Issue: 3

Pages: 279-298

Article

DOI: 10.1109/TPC.2011.2161800

SO-VID: f9f51424-1d4e-4aca-8d54-fba3656c0b05

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