Use of social media to engage membership of a state health-system pharmacy organization.

Sabato, Leah A; Barone, Caroline; McKinney, Kathryn

doi:10.2146/ajhp151042

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Use of social media to engage membership of a state health-system pharmacy organization.

Author(s): Leah A Sabato, Caroline Barone, Kathryn McKinney

Publication date: 2017

Journal: American journal of health-system pharmacy : AJHP : official journal of the American Society of Health-System Pharmacists

Publisher: Oxford University Press (OUP)

Keywords: pharmaceutical, pharmacy, member engagement, social media, societies

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Abstract

The influence of targeted strategies implemented to increase member engagement on a social media page of a professional pharmacy organization was studied.