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      Applying Strategic Management approaches to a nursery school in the United Arab Emirates

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            Abstract

            Strategic management is the evaluation, planning, and implementation process to maintain or improve competitive advantage. The examination consists of appraising the macro and the microenvironmental contexts. The strategic implementation looks forward to effective leadership in practice to establish the suitable structure of the firm, foster organizational culture and evaluate the strategic processes through the relevant control systems and tools. The organizational results demonstrate the success of the strategic measures undertaken like revenues, market shares, profitability and the return on investment. We chose a nursery located in the UAE where one of the authors was associated and explored the application of the salient strategic management concepts and business strategies. Permission was taken from the management to conform to the ethical guidelines. The brief case study can light the future research implications on the management and overcoming the obstacles encountered in the process.

            Content

            Author and article information

            Journal
            10.54878/EJBESS
            Emirati Journal of Business, Economics and Social Studies
            EJBESS
            Emirates Scholar
            15 November 2022
            : 1
            : 2
            : 86-97
            Affiliations
            [1 ]City University College of Ajman, United Arab Erimates
            Author notes
            Correspondence: Deepanjana Varshney ( dvfaculty@ 123456mail.com )
            Article
            10.54878/EJBESS.192
            1fa135bf-540a-4db5-89c9-a3659db8781a
            ©2022Emirates Scholar

            This is an open access article published by Emirates Scholar and distributed under the Creative Commons Attribution License 4.0 (CC BY).

            History

            Economic theory,Management,Social & Behavioral Sciences,Business & Corporate economics,Economics
            implementation, UAE, competitive, evaluation, SWOT, strategy, school, Porter

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