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515
Co-creation experiences: the next practice in value creation
Authors:
C. PRAHALAD
,
V. Ramaswamy
Competing for the future
Authors:
G. Hamel
,
C. PRAHALAD
Competing for the future: breakthrough strategies for seizing control of your Industry and creating
Authors:
G. Hamel
,
C. K. PRAHALAD
,
C. PRAHALAD
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C. PRAHALAD
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