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The Palgrave Handbook of Interactive Marketing
Virtual Influencer as a Brand Avatar in Interactive Marketing
other
Author(s):
Alice Audrezet
,
Bernadett Koles
Publication date
(Online):
January 26 2023
Publisher:
Springer International Publishing
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Case Selection Techniques in Case Study Research: A Menu of Qualitative and Quantitative Options
J Seawright
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J Gerring
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
Chen Lou
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Shupei Yuan
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YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Brandi Watkins
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Jung Lee
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Book Chapter
Publication date (Print):
2023
Publication date (Online):
January 26 2023
Pages
: 353-376
DOI:
10.1007/978-3-031-14961-0_16
SO-VID:
74d145bb-db69-4cd4-b24e-bc28f6b54cd3
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Book chapters
pp. 15
Evolution of Research in Interactive Marketing: A Bibliometric and Thematic Review
pp. 239
The Physical Presence and Relationship Distance for Efficient Consumer–AI-Business Interactions and Marketing
pp. 353
Virtual Influencer as a Brand Avatar in Interactive Marketing
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