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The Palgrave Handbook of Interactive Marketing
Virtual Influencer as a Brand Avatar in Interactive Marketing
other
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Case Selection Techniques in Case Study Research: A Menu of Qualitative and Quantitative Options
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Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
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YouTube vloggers' influence on consumer luxury brand perceptions and intentions
Brandi Watkins, Jung Lee (2016)