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      Handbook of Research on Consumer Behavioral Analytics in Metaverse and the Adoption of a Virtual World : 

      Customer Experience in the E-Commerce Market Through the Virtual World of Metaverse

      edited-book
      IGI Global

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          Abstract

          The present study critically analyses the online shopping experience of consumers and suggests the firm change the operations to adopt the virtual retail world of metaverse and the contribution of e-commerce towards economic growth. All the sectors, including transportation, education, and infrastructure, as well as employment and government, have potential impact on e-commerce. The obstacles to electronic commerce that influence sellers and shoppers will be diminished due to the transformation to the virtual world of metaverse. As UAE is the place for successful implementation of business innovations, a case study of Souq.com acquired by Amazon has been discussed in this study. This case study focuses on fruitful contribution of e-commerce market towards UAE's economic growth and the elements that drive e-commerce development. The study concludes with the identification of e-commerce factors, which has an impact on online shopping experience of metaverse consumers, and addressing the issues that stimulate economic growth through virtual world of metaverse.

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          Most cited references20

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          Policy Analysis and Development Evaluation of Digital Trade: An International Comparison

          As an extension of traditional trade, digital trade is a new type of trade in the era of the digital economy. In this paper, we first analyze the digital trade‐related strategies of eight leading economies through word clouds and dissect China's digital trade‐related policies using the word frequency method by sorting through the digital trade‐related policy documents of 26 economies and Chinese provinces. We then evaluate the status quo of digital trade development in 111 countries and Chinese provinces by building a digital trade index system to determine the development environment and market potential. The results show that all countries attach great importance to digital technology, data and government guidance in the development of digital trade. The results also reveal that “development,” “service” and “construction” are the three most frequently used words in various Chinese documents. The overall level of China's digital trade is at the global vanguard, but is characterized by uneven regional development. In the era of digital trade, traditional international trade theory is also in urgent need of breakthroughs and innovation.
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            Understanding social media adoption in SMEs

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              SME social media use: A study of predictive factors in the United Arab Emirates

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                Author and book information

                Book Chapter
                March 17 2023
                : 153-170
                10.4018/978-1-6684-7029-9.ch008
                b8758fe4-78f1-4e86-896d-fabf3f111950
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