Is banner blindness genuine? Eye tracking internet text advertising

Hervet, Guillaume; Guérard, Katherine; Tremblay, Sébastien; Chtourou, Mohamed Saber

doi:10.1002/acp.1742

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Is banner blindness genuine? Eye tracking internet text advertising

Author(s): Guillaume Hervet , Katherine Guérard , Sébastien Tremblay , Mohamed Saber Chtourou

Publication date Created: September 2011

Publication date (Print): September 2011

Journal: Applied Cognitive Psychology

Publisher: Wiley-Blackwell

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Title: Applied Cognitive Psychology

Abbreviated Title: Appl. Cognit. Psychol.

Publisher: Wiley-Blackwell

ISSN: 08884080

Publication date Created: September 2011

Publication date (Print): September 2011

Volume: 25

Issue: 5

Pages: 708-716

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DOI: 10.1002/acp.1742

SO-VID: 352d8ff4-b6fd-4a10-aa8f-b7fc5258324b

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Is banner blindness genuine? Eye tracking internet text advertising

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