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4,131
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Etourism advertising effectiveness: Banner type and engagement as moderators
Author(s):
F. Muñoz-Leiva
,
F. Liébana-Cabanillas
,
J HERNANDEZ-MENDEZ
,
Francisco Muñoz-Leiva
,
Francisco Liébana-Cabanillas
,
Janet Hernández‐Méndez
Publication date:
2018
Journal:
Journal of Services Marketing
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Special issue: IOE@120: Critical Engagement with Educational and Social Thought, Practice and Development
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DOI::
10.1108/JSM-01-2017-0039
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