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      Analogies in Design Decision-Making

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      People and Computers XXIII Celebrating People and Technology (HCI)

      Computers XXIII Celebrating People and Technology

      1 - 5 September 2009

      Design Decision Making, Naturalistic Decision Making, Recognition-Primed Decision Making, Interaction Design

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          Abstract

          Design is becoming the decisive factor in whether a product is a commercial success, like Windows XP, or a critical failure, like Microsoft Bob. To leverage this factor we need to have a greater understanding of the cognitive processes behind Interaction Design. While there are a wide array of disciplines that fall under the umbrella of design, there are several cognitive processes that are common to all strata of design. Decision Making has been identified as an important factor in the design process but remains woefully under-explored. This paper aims to understand Design Decision-making (DDM) in the light of more recent developments in the wider decisionmaking field. Two studies were conducted, consisting of an initial theoretical thematic analysis to update the outdated models of design decision-making, and a follow-up quantitative study to validate the findings of the first study. Results indicate that while the current models of DDM do well to explain elements of the decision-making process they do not account for such things as the persistence of analogies across all stages of the decision-making process.

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          Author and article information

          Contributors
          Conference
          September 2009
          September 2009
          : 140-148
          Affiliations
          UCL Interaction Centre

          UCL, Gower Street

          London, WC1E 6BT

          +44 (0)20 7679 0683
          UCL Interaction Centre

          UCL, Gower Street

          London, WC1E 6BT

          +44 (0)20 7679 0688
          UCL Interaction Centre

          UCL, Gower Street

          London, WC1E 6BT

          +44 (0)20 7679 0687
          Article
          10.14236/ewic/HCI2009.16
          © Stephen T. Hassard et al. Published by BCS Learning and Development Ltd. People and Computers XXIII Celebrating People and Technology, Churchill College Cambridge, UK

          This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

          People and Computers XXIII Celebrating People and Technology
          HCI
          Churchill College Cambridge, UK
          1 - 5 September 2009
          Electronic Workshops in Computing (eWiC)
          Computers XXIII Celebrating People and Technology
          Product
          Product Information: 1477-9358BCS Learning & Development
          Self URI (journal page): https://ewic.bcs.org/
          Categories
          Electronic Workshops in Computing

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