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Does advertising create sustained firm value? The capitalization of brand intangible
Author(s):
Fang Wang
,
Xiao-Ping Zhang
,
Ming Ouyang
,
Ming Ouyang
,
Xiao-Ping Zhang
Publication date:
2009
Journal:
J of the Acad Mark Sci
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DOI::
10.1007/s11747-008-0112-2
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