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      Effective Engagement Requires Trust and Being Trustworthy

      research-article
      , MD, MSCI
      Medical Care
      Lippincott Williams & Wilkins

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          Abstract

          Trust is essential to building and maintaining mutually respectful relationships, especially partnerships involving patients or community stakeholders and researchers, in which there is often an inherent imbalance of power. Patients and community members who are stakeholders in the design and conduct of health research rely on researchers’ honesty and willingness to protect them from harm. Although human research protections are in place for research participants, no such institutional protections are in place to provide oversight for patients and community partners involved in the research. Such vulnerability leads to lack of trust, which remains one of the most commonly cited barriers to public participation in research, especially among groups underrepresented in research.1 As public involvement in research continues to evolve, the types of relationships with researchers have changed from being participants in research projects to being consultants, advisory board members, and even patient and community principal investigators. These new roles and increasing power for stakeholders have not diminished the importance of trust. Instead, the need for trust is perhaps more important as patients and community members must navigate less familiar research settings and must depend on researchers to share resources, leadership, and decision-making. The critical role of trust in public engagement is evident in publications emerging from newer approaches to engagement such as those used in the National Patient-Centered Clinical Research Network (PCORnet). The NYC Clinical Data Research Network modified its engagement strategies to facilitate involvement of people with limited trust and found lack of trust to be associated with concerns about data privacy and security, and lack of confidence that findings would be shared with the community.2 Within PCORnet, most networks identified trust as essential to achieving high levels of engagement and the need to build and nurture trust was clear.3 The recurring themes of trust and trustworthiness in public engagement also highlights the gap in our knowledge related to the underpinnings of trust in community-academic relationships, the need to measure, track, and improve trust, and the responsibility of researchers to become more trustworthy. If building trust is widely recognized as essential to engagement, why after decades of community engagement in research, does trust remain so elusive? One challenge is its complexity. Trust is a multidimensional construct and though the term is used often, many people find it difficult to define. In general, trust refers to a firm belief in the reliability, truth, and ability or strength of someone or something.4 Trust has also been defined as the willingness to be vulnerable to the actions of another party, irrespective of the ability to monitor or control the other party.5 An individual may have trust in a specific researcher or abstract trust in the research enterprise. There are a number of factors that influence an individual’s level of trust in research including educational attainment, cultural beliefs, and personal as well as their community’s experiences with research. Despite its importance, little is known about strategies to improve trust among research participants and we are only beginning to consider trust among patients and community members who are involved in research roles as collaborators and partners. The lack of validated tools to measure trust hampers our ability to determine the most effective ways to engender and improve trust. A systematic review identified 45 instruments that measure trust.6 The most frequently identified dimensions of trust in health systems are honesty, competency, fidelity, confidentiality, and global/system trust, whereas safety, fairness, and communication are more consistently identified dimensions of trust in the research setting. All but 2 of those 45 instruments were developed to measure trust in health systems or were designed for use by health professionals, not researchers. Because the relationships between health providers and patients are different from those between researchers and patient and community stakeholders, these existing instruments are not ideal for assessing trust in research partnerships. This difference was prominent in the work of the Greater Plains Collaborative, which contrasts trust in patient versus community engagement.7 Trust among patients was more likely built on interpersonal relationships, codified through formal processes, and unlikely to be transferred to others. Interestingly, concerns about safety and fairness are also more common among racial and ethnic minorities8,9 and may reflect the underlying vulnerability that is inherent in research. Personal experiences with health systems, unequal access to health care, experiences with discrimination, and the history of unethical biomedical research likely contribute to the lack of trust among minorities.1,10,11 Other groups experiencing health inequities, such as individuals with lower educational attainment, also tend to be less trusting of research and the medical establishment. Consequently, the populations most likely to make research more relevant to them through engagement, are those less likely to engage, and lack of trust is a major reason why. Understanding this variability in levels of trust by population will require that trust measures be valid and relevant across populations. Engagement is required, then, even to develop effective trust measures. Recognition of the different influencers and dimensions of trust is essential because trust instruments that measure competency, fidelity, and confidentiality may not capture lack of trust related to safety, communication, fairness, and negative intentions. In addition, dimensions of trust may present differently in community-academic partnerships, than among volunteers who are study participants. For example, a study participant who lacks trust related to fairness may be concerned that he is more likely to be randomized to placebo than a treatment deemed more beneficial, though a patient advocacy organization partnering in a research study may not trust the research team to fairly distribute resources. Within the research setting, and perhaps more broadly in the health care system, the focus on trust is often on changing the patients, participants, or community members to make them more trusting. The attention is on the public’s lack of trust or distrust in research, and typically not on whether researchers are trustworthy. This framing, which may be subconscious, absolves researchers and the research enterprise of their roles in the relationship. The onus is on the public to change and be more trusting. Researchers and research institutions must place greater emphasis on being trustworthy and creating a culture that is inclusive and mutually respectful. This will require a shift in how researchers consider trust such that patient and community perspectives on trustworthiness of the research enterprise are more central. To enhance trust and build more effective patient and community-academic partnerships will require tools and strategies based on 3 concepts (Fig. 1): The most important dimensions of trust differ based on the role in the research such that trust related to public involvement in more advanced research roles is often related to fairness and communication, and less related to competency and systems trust. Characteristics of trustworthy researchers include being empathetic, accessible, approachable, honest, respectful, attentive, and humble. These characteristics are as important as, if not more than, technical competence and prestige of the research institution. Strategies that enhance trust must build on the principles of community engagement12 including balancing power dynamics, equitable distribution of resources, effective bidirectional communication, shared decision-making, and valuing of different resources and assets (such as the lived experience and knowledge of group norms and perspectives). FIGURE 1 Conceptual framework for enhancing trust among and community-academic partnerships. Developing new tools to measure trust and testing interventions to improve trust must be done in partnership with patients and communities. This will ensure that instruments include content areas that reflect the research roles and include definitions and perceptions of trust relevant to underrepresented populations. Valid tools will improve understanding of trust and facilitate more precise assessment of strategies to amplify trust. Ideally new approaches to enhance trust simultaneously address researchers’ trustworthiness and create more opportunities for colearning.

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          Most cited references9

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          A systematic review of barriers and facilitators to minority research participation among African Americans, Latinos, Asian Americans, and Pacific Islanders.

          To assess the experienced or perceived barriers and facilitators to health research participation for major US racial/ethnic minority populations, we conducted a systematic review of qualitative and quantitative studies from a search on PubMed and Web of Science from January 2000 to December 2011. With 44 articles included in the review, we found distinct and shared barriers and facilitators. Despite different expressions of mistrust, all groups represented in these studies were willing to participate for altruistic reasons embedded in cultural and community priorities. Greater comparative understanding of barriers and facilitators to racial/ethnic minorities' research participation can improve population-specific recruitment and retention strategies and could better inform future large-scale prospective quantitative and in-depth ethnographic studies.
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            Trust and sources of health information: the impact of the Internet and its implications for health care providers: findings from the first Health Information National Trends Survey.

            The context in which patients consume health information has changed dramatically with diffusion of the Internet, advances in telemedicine, and changes in media health coverage. The objective of this study was to provide nationally representative estimates for health-related uses of the Internet, level of trust in health information sources, and preferences for cancer information sources. Data from the Health Information National Trends Survey were used. A total of 6369 persons 18 years or older were studied. The main outcome measures were online health activities, levels of trust, and source preference. Analyses indicated that 63.0% (95% confidence interval [CI], 61.7%-64.3%) of the US adult population in 2003 reported ever going online, with 63.7% (95% CI, 61.7%-65.8%) of the online population having looked for health information for themselves or others at least once in the previous 12 months. Despite newly available communication channels, physicians remained the most highly trusted information source to patients, with 62.4% (95% CI, 60.8%-64.0%) of adults expressing a lot of trust in their physicians. When asked where they preferred going for specific health information, 49.5% (95% CI, 48.1%-50.8%) reported wanting to go to their physicians first. When asked where they actually went, 48.6% (95% CI, 46.1%-51.0%) reported going online first, with only 10.9% (95% CI, 9.5%-12.3%) going to their physicians first. The Health Information National Trends Survey data portray a tectonic shift in the ways in which patients consume health and medical information, with more patients looking for information online before talking with their physicians.
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              Trust and satisfaction with physicians, insurers, and the medical profession.

              Conceptual or theoretical analysts of trust in medical settings distinguish among markedly different objects or types of trust. However, little is known about how similar or different these types of trust are in reality and the relationship of trust with satisfaction. This exploratory study conducted a comparison among trust in one's personal physician, health insurer, and in the medical profession, and examined whether the relationship between trust and satisfaction differs according to the type of trust in question. Random national telephone survey using validated multi-item measures of trust and satisfaction. A total of 1117 individuals aged 20 years and older with health insurance and reporting 2 healthcare professional visits in the past 2 years. Rank-order correlation analyses find that both physician and insurer trust are sensitive to the amount of contact the patient has had and their adequacy of choice in selecting the physician or insurer. Trust in the medical profession stands out as being uniquely related to patients' desire to seek care and their preference for how much control physicians should have in making medical decisions. Adding satisfaction to the models reduced the number of significant predictors of insurance trust disproportionately. Consistent with theory, we found both substantial similarities and notable differences in the sets of factors that predict 3 different types of trust. Trust and satisfaction are much less distinct with respect to health insurers than with respect to physicians or the medical profession.
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                Author and article information

                Journal
                Med Care
                Med Care
                MLR
                Medical Care
                Lippincott Williams & Wilkins
                0025-7079
                1537-1948
                October 2018
                13 September 2018
                : 56
                : 10 Suppl 1
                : S6-S8
                Affiliations
                Department of Medicine, Vanderbilt University Medical Center and Meharry Medical College, Nashville, TN
                Author notes
                Reprints: Consuelo H. Wilkins, MD, MSCI, Meharry-Vanderbilt Alliance, 1005 Dr. D.B. Todd Jr. Boulevard, Biomedical Building, Nashville, TN 37208. E-mail: consuelo.h.wilkins@ 123456vanderbilt.edu .
                Article
                00005
                10.1097/MLR.0000000000000953
                6143205
                30015725
                052a086e-8f44-41d4-b789-96c44ca4df53
                Copyright © 2018 The Author(s). Published by Wolters Kluwer Health, Inc.

                This is an open access article distributed under the Creative Commons Attribution License 4.0 (CCBY), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. http://creativecommons.org/licenses/by/4.0/

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