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      Understanding influencer marketing: The role of congruence between influencers, products and consumers

      Author(s): , , ,
      Publication date Created:
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      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          The theory of planned behavior

          Icek Ajzen (1991)
          Organizational Behavior and Human Decision Processes, 50(2), 179-211
          Article 0 comments Cited 7984 times – based on 0 reviews     Review now
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            Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

            Claes Fornell, David Larcker (2018)
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              A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies

              Viswanath Venkatesh, Fred D. Davis (2000)
              Article 0 comments Cited 1677 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: August 2021
                Publication date (Print): August 2021
                Volume: 132
                Pages: 186-195
                Article
                DOI: 10.1016/j.jbusres.2021.03.067
                SO-VID: 0676c0be-89f1-4764-8c94-9f3f3d8c95d9
                Copyright © © 2021
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                https://www.elsevier.com/tdm/userlicense/1.0/

                http://creativecommons.org/licenses/by-nc-nd/4.0/

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