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      An Exploratory Assessment of Situational Effects in Buyer Behavior

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      Journal: Journal of Marketing Research
      Publisher: JSTOR

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          Journal
          Title: Journal of Marketing Research
          Abbreviated Title: Journal of Marketing Research
          Publisher: JSTOR
          ISSN (Print): 00222437
          Publication date Created: May 1974
          Publication date (Print): May 1974
          Volume: 11
          Issue: 2
          Page: 156
          Article
          DOI: 10.2307/3150553
          SO-VID: 07b6c876-c068-4fab-ac8a-aee31467c254
          Copyright © © 1974
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