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Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level
Author(s):
William R. George
Publication date
Created:
January 1990
Publication date
(Print):
January 1990
Journal:
Journal of Business Research
Publisher:
Elsevier BV
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The new marketing—Developing long-term interactive relationships
Evert Gummesson
(1987)
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Managing customers as human resources in service organizations
David Bowen
(1987)
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An Applied Service Marketing Theory
Christian Grönroos
(1982)
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Author and article information
Journal
Title:
Journal of Business Research
Abbreviated Title:
Journal of Business Research
Publisher:
Elsevier BV
ISSN (Print):
01482963
Publication date Created:
January 1990
Publication date (Print):
January 1990
Volume
: 20
Issue
: 1
Pages
: 63-70
Article
DOI:
10.1016/0148-2963(90)90043-D
SO-VID:
09203b21-0d77-470e-8d6e-7a827ace9078
Copyright ©
© 1990
License:
http://www.elsevier.com/tdm/userlicense/1.0/
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