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      Understanding consumers’ trust in social media marketing environment

      , ,
      International Journal of Retail & Distribution Management
      Emerald

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          Abstract

          Purpose

          The purpose of this study was to examine the impacts of consumers’ motivations (i.e. remuneration, social, and empowerment) on online purchase intentions mediated through trust towards retailers present on social media.

          Design/methodology/approach

          Data were collected from consumers residing in the three metropolitan cities of Pakistan, and the research model was tested using the covariance-based structural equation modelling in Amos.

          Findings

          The results showed that remuneration and social motivations positively influenced consumers’ online purchase intentions directly, as well as indirectly mediated through trust. However, trust fully mediated the relationship between empowerment motivation and consumers’ online purchase intentions.

          Originality/value

          The existing literature reveals that only a handful of studies have endeavoured to understand consumers’ trust in the context of social media marketing, and the literature in this field is not matured yet. The novelty of this research lies in its contribution to understanding the impacts of consumers’ motives (i.e. remuneration, social, and empowerment) on trust towards retailers present on social media, which have not been explored before. In addition, it examines trust towards retailers present on social media as an underlying mechanism that affects the relationships between consumers’ motives and online purchase intentions.

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          Most cited references91

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          Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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            Sources of method bias in social science research and recommendations on how to control it.

            Despite the concern that has been expressed about potential method biases, and the pervasiveness of research settings with the potential to produce them, there is disagreement about whether they really are a problem for researchers in the behavioral sciences. Therefore, the purpose of this review is to explore the current state of knowledge about method biases. First, we explore the meaning of the terms "method" and "method bias" and then we examine whether method biases influence all measures equally. Next, we review the evidence of the effects that method biases have on individual measures and on the covariation between different constructs. Following this, we evaluate the procedural and statistical remedies that have been used to control method biases and provide recommendations for minimizing method bias.
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              Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis

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                Author and article information

                Journal
                International Journal of Retail & Distribution Management
                IJRDM
                Emerald
                0959-0552
                July 03 2020
                October 10 2020
                July 03 2020
                October 10 2020
                : 48
                : 11
                : 1195-1212
                Article
                10.1108/IJRDM-07-2019-0225
                0ded515f-d5e0-4c4b-afe3-111c9690ea2e
                © 2020

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