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      The rhetorical limits of polysemy

      Critical Studies in Mass Communication
      Informa UK Limited

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          Television: Polysemy and popularity

          John Fiske (1986)
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            The third persona: An ideological turn in rhetorical theory

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              Oppositional decoding as an act of resistance

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                Author and article information

                Journal
                Critical Studies in Mass Communication
                Critical Studies in Mass Communication
                Informa UK Limited
                0739-3180
                June 1989
                June 1989
                : 6
                : 2
                : 103-122
                Article
                10.1080/15295038909366739
                17a8affc-a8f4-4a85-b4f3-27404faebfda
                © 1989
                History

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