Marketing public relations: The hows that make it work

There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and article information

Journal

Title: Public Relations Review

Abbreviated Title: Public Relations Review

Publisher: Elsevier BV

ISSN (Print): 03638111

Publication date Created: December 1997

Publication date (Print): December 1997

Volume: 23

Issue: 4

Pages: 415-416

Article

DOI: 10.1016/S0363-8111(97)90059-X

SO-VID: 1982c338-08ff-43a2-b358-17c185d13703

License:

https://www.elsevier.com/tdm/userlicense/1.0/

History

Data availability:

Comments

Comment on this article

scite_