Social media usage reveals recovery of small businesses after natural hazard events

Abstract

The challenge of nowcasting the effect of natural hazard events (e.g., earthquakes, floods, hurricanes) on assets, people and society is of primary importance for assessing the ability of such systems to recover from extreme events. Traditional recovery estimates, such as surveys and interviews, are usually costly, time consuming and do not scale. Here we present a methodology to indirectly estimate the post-emergency recovery status (downtime) of small businesses in urban areas looking at their online posting activity on social media. Analysing the time series of posts before and after an event, we quantify the downtime of small businesses for three natural hazard events occurred in Nepal, Puerto Rico and Mexico. A convenient and reliable method for nowcasting the post-emergency recovery status of economic activities could help local governments and decision makers to better target their interventions and distribute the available resources more effectively.

Abstract

Natural hazards can have huge impacts on individuals and societies, however, monitoring the economic recovery in the aftermath of extreme events remains a challenge. Here, the authors find that Facebook posting activity of small businesses can be used to monitor post-disaster economic recovery, and can allow local governments to better target distribution of resources.