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      The Power of Stars: Do Star Actors Drive the Success of Movies?

      Journal of Marketing
      American Marketing Association (AMA)

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          Using daily stock returns

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            Who attains social status? Effects of personality and physical attractiveness in social groups.

            One of the most important goals and outcomes of social life is to attain status in the groups to which we belong. Such face-to-face status is defined by the amount of respect, influence, and prominence each member enjoys in the eyes of the others. Three studies investigated personological determinants of status in social groups (fraternity, sorority, and dormitory), relating the Big Five personality traits and physical attractiveness to peer ratings of status. High Extraversion substantially predicted elevated status for both sexes. High Neuroticism, incompatible with male gender norms, predicted lower status in men. None of the other Big Five traits predicted status. These effects were independent of attractiveness, which predicted higher status only in men. Contrary to previous claims, women's status ordering was just as stable as men's but emerged later. Discussion focuses on personological pathways to attaining status and on potential mediators.
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              Some heteroskedasticity-consistent covariance matrix estimators with improved finite sample properties

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                Author and article information

                Journal
                Journal of Marketing
                Journal of Marketing
                American Marketing Association (AMA)
                0022-2429
                October 2007
                October 2007
                : 71
                : 4
                : 102-120
                Article
                10.1509/jmkg.71.4.102
                386d9987-790d-4120-ac9d-7e5c9c61733c
                © 2007
                History

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