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      Destination Branding: Insights and Practices from Destination Management Organizations

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      Journal of Travel Research
      SAGE Publications

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          Cultivating Service Brand Equity

          L. Berry (2000)
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            The service experience in tourism

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              Country as brand, product, and beyond: A place marketing and brand management perspective

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                Author and article information

                Journal
                Journal of Travel Research
                Journal of Travel Research
                SAGE Publications
                0047-2875
                1552-6763
                August 18 2016
                August 18 2016
                : 43
                : 4
                : 328-338
                Article
                10.1177/0047287505274646
                3a807daa-4c6d-4efe-ad72-15798ac5783e
                © 2016
                History

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