Cultivating Service Brand Equity

Berry, L. L.

doi:10.1177/0092070300281012

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Cultivating Service Brand Equity

Author(s): L. L. Berry

Publication date Created: January 01 2000

Publication date (Print): January 01 2000

Journal: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

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Title: Journal of the Academy of Marketing Science

Abbreviated Title: Journal of the Academy of Marketing Science

Publisher: SAGE Publications

ISSN (Print): 0092-0703

Publication date Created: January 01 2000

Publication date (Print): January 01 2000

Volume: 28

Issue: 1

Pages: 128-137

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DOI: 10.1177/0092070300281012

SO-VID: 716d0be3-68a5-4a9e-acd1-a3f65ad07ce7

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