Antecedents of brand love in online network-based communities. A social identity perspective

Vernuccio, Maria; Pagani, Margherita; Barbarossa, Camilla; Pastore, Alberto

doi:10.1108/JPBM-12-2014-0772

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Antecedents of brand love in online network-based communities. A social identity perspective

Author(s): Maria Vernuccio , Margherita Pagani , Camilla Barbarossa , Alberto Pastore

Publication date Created: November 16 2015

Publication date (Print): November 16 2015

Journal: Journal of Product & Brand Management

Publisher: Emerald

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Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Susan Fournier (1998)

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Whence Consumer Loyalty?

Richard Oliver (1999)

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Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

R. J. Brodie, L. D. Hollebeek, Verica Jurić … (2011)

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Title: Journal of Product & Brand Management

Abbreviated Title: Jnl of Product & Brand Mgt

Publisher: Emerald

ISSN (Print): 1061-0421

Publication date Created: November 16 2015

Publication date (Print): November 16 2015

Volume: 24

Issue: 7

Pages: 706-719

Article

DOI: 10.1108/JPBM-12-2014-0772

SO-VID: 3eeb7e91-1b12-4d2b-8c66-11c08519c9fc

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Antecedents of brand love in online network-based communities. A social identity perspective

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Transnational Chinese identity

Most cited references 65

Consumers and Their Brands: Developing Relationship Theory in Consumer Research

Whence Consumer Loyalty?

Customer Engagement: Conceptual Domain, Fundamental Propositions, and Implications for Research

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