Bots increase exposure to negative and inflammatory content in online social systems

Significance

Social media can deeply influence reality perception, affecting millions of people’s voting behavior. Hence, maneuvering opinion dynamics by disseminating forged content over online ecosystems is an effective pathway for social hacking. We propose a framework for discovering such a potentially dangerous behavior promoted by automatic users, also called “bots,” in online social networks. We provide evidence that social bots target mainly human influencers but generate semantic content depending on the polarized stance of their targets. During the 2017 Catalan referendum, used as a case study, social bots generated and promoted violent content aimed at Independentists, ultimately exacerbating social conflict online. Our results open challenges for detecting and controlling the influence of such content on society.

Abstract

Societies are complex systems, which tend to polarize into subgroups of individuals with dramatically opposite perspectives. This phenomenon is reflected—and often amplified—in online social networks, where, however, humans are no longer the only players and coexist alongside with social bots—that is, software-controlled accounts. Analyzing large-scale social data collected during the Catalan referendum for independence on October 1, 2017, consisting of nearly 4 millions Twitter posts generated by almost 1 million users, we identify the two polarized groups of Independentists and Constitutionalists and quantify the structural and emotional roles played by social bots. We show that bots act from peripheral areas of the social system to target influential humans of both groups, bombarding Independentists with violent contents, increasing their exposure to negative and inflammatory narratives, and exacerbating social conflict online. Our findings stress the importance of developing countermeasures to unmask these forms of automated social manipulation.