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      Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads

      1 , 2 , 2
      Social Semiotics
      Informa UK Limited

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              Desiring China

              Lisa Rofel (2007)
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                Author and article information

                Journal
                Social Semiotics
                Social Semiotics
                Informa UK Limited
                1035-0330
                1470-1219
                March 15 2022
                February 21 2020
                March 15 2022
                : 32
                : 2
                : 163-183
                Affiliations
                [1 ]Department of Media and Communication, Xi'an Jiaotong-Liverpool University, Suzhou, People’s Republic of China
                [2 ]Griffith Centre for Design and Innovation Research, Griffith University, Gold Coast, Australia
                Article
                10.1080/10350330.2020.1720992
                47c080a3-0e16-474e-b503-8b62d2d2e99d
                © 2022
                History

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