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Consumption as extended carnival on Tmall in contemporary China: a social semiotic multimodal analysis of interactive banner ads
Author(s):
Zhen Troy Chen
1
,
2
,
Ming Cheung
2
Publication date
(Electronic):
February 21 2020
Journal:
Social Semiotics
Publisher:
Informa UK Limited
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Reading Images
Gunther Kress
(2006)
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Principles of Critical Discourse Analysis
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Desiring China
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Author and article information
Journal
Title:
Social Semiotics
Abbreviated Title:
Social Semiotics
Publisher:
Informa UK Limited
ISSN (Print):
1035-0330
ISSN (Electronic):
1470-1219
Publication date Created:
March 15 2022
Publication date (Electronic):
February 21 2020
Publication date (Print):
March 15 2022
Volume
: 32
Issue
: 2
Pages
: 163-183
Affiliations
[
1
]
Department of Media and Communication, Xi'an Jiaotong-Liverpool University, Suzhou, People’s Republic of China
[
2
]
Griffith Centre for Design and Innovation Research, Griffith University, Gold Coast, Australia
Article
DOI:
10.1080/10350330.2020.1720992
SO-VID:
47c080a3-0e16-474e-b503-8b62d2d2e99d
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© 2022
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