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      Measuring Preferences for Really New Products

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      Journal: Journal of Marketing Research
      Publisher: American Marketing Association (AMA)

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          The construction of preference.

          Paul Slovic (1995)
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            Behavioral Decision Research: A Constructive Processing Perspective

            John W. Payne, James Bettman, Eric J Johnson (1992)
            Article 0 comments Cited 188 times – based on 0 reviews     Review now
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              Consumer Resistance to Innovations: The Marketing Problem and its solutions

              S. Ram, Jagdish Sheth (1989)
              Article 0 comments Cited 176 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing Research
                Abbreviated Title: Journal of Marketing Research
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2437
                Publication date Created: November 2003
                Publication date (Print): November 2003
                Volume: 40
                Issue: 4
                Pages: 406-420
                Article
                DOI: 10.1509/jmkr.40.4.406.19394
                SO-VID: 4a8d6279-1de8-4237-a3a3-fac26684acb7
                Copyright © © 2003
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