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      Promotion Signal: Proxy for a Price Cut?

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Journal
          Title: Journal of Consumer Research
          Abbreviated Title: J CONSUM RES
          Publisher: University of Chicago Press
          ISSN (Print): 0093-5301
          ISSN (Electronic): 1537-5277
          Publication date Created: June 1990
          Publication date (Print): June 1990
          Volume: 17
          Issue: 1
          Page: 74
          Article
          DOI: 10.1086/208538
          SO-VID: 4bcdbbc2-c73e-4ab1-b0a8-b5e18257baa8
          Copyright © © 1990
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