Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
American Marketing Association (AMA)
ISSN
(Print):
0022-2429
Publication date Created:
November
2009
Publication date
(Print):
November
2009
Volume: 73
Issue: 6
Pages: 214-226
Article
DOI: 10.1509/jmkg.73.6.214
SO-VID: 52bed4f9-6fa4-419e-b420-961c2854b22b
Copyright © ©
2009