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      Does a Firm's Product-Recall Strategy Affect Its Financial Value? An Examination of Strategic Alternatives During Product-Harm Crises

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Corporate financing and investment decisions when firms have information that investors do not have

          Stewart C. Myers, Nicholas Majluf (1984)
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            WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.

            C. Fombrun, M. Shanley (1990)
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              Correcting for Endogeneity in Strategic Management Research

              Barton Hamilton, Jackson Nickerson (2016)
              Article 0 comments Cited 269 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: November 2009
                Publication date (Print): November 2009
                Volume: 73
                Issue: 6
                Pages: 214-226
                Article
                DOI: 10.1509/jmkg.73.6.214
                SO-VID: 52bed4f9-6fa4-419e-b420-961c2854b22b
                Copyright © © 2009
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