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      The Shifting Sands of Creative Thinking: Connections to Dual Process Theory

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          Abstract

          Dual process models of cognition suggest there are two kinds of thought: rapid, automatic Type 1 processes, and effortful, controlled Type 2 processes. Models of creative thinking also distinguish between two sets of processes: those involved in the generation of ideas, and those involved with their refinement, evaluation and/or selection. Here we review dual process models in both these literatures and delineate the similarities and differences. Both generative and evaluative creative processing modes involve elements that have been attributed to each of the dual processes of cognition. We explore the notion that creative thinking may rest upon the nature of a shifting process between generative and evaluative modes of thought. We suggest that through a synthesis application of the evidence bases on dual process models of cognition and from neuroimaging, together with developing chronometric approaches to explore the shifting process, could assist the development of interventions to facilitate creativity.

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          Most cited references 43

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          Creativity.

           J P Guilford (1950)
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            Dual-Process Models in Social and Cognitive Psychology: Conceptual Integration and Links to Underlying Memory Systems

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              Hedonic tone and activation level in the mood-creativity link: toward a dual pathway to creativity model.

              To understand when and why mood states influence creativity, the authors developed and tested a dual pathway to creativity model; creative fluency (number of ideas or insights) and originality (novelty) are functions of cognitive flexibility, persistence, or some combination thereof. Invoking work on arousal, psychophysiological processes, and working memory capacity, the authors argue that activating moods (e.g., angry, fearful, happy, elated) lead to more creative fluency and originality than do deactivating moods (e.g., sad, depressed, relaxed, serene). Furthermore, activating moods influence creative fluency and originality because of enhanced cognitive flexibility when tone is positive and because of enhanced persistence when tone is negative. Four studies with different mood manipulations and operationalizations of creativity (e.g., brainstorming, category inclusion tasks, gestalt completion tests) support the model. (c) 2008 APA, all rights reserved
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                Author and article information

                Journal
                08 September 2014
                2019-07-15
                Article
                10.1080/13546783.2014.885464
                1409.2207

                http://arxiv.org/licenses/nonexclusive-distrib/1.0/

                Custom metadata
                Thinking & Reasoning, 21(1), 40-60 (2015)
                17 pages
                q-bio.NC

                Neurosciences

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