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      Bank Customers′ Perceptions, Innovations and New Technology

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      International Journal of Bank Marketing
      Emerald

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          Services Used and Factors Considered Important in Selecting a Bank: An Investigation across Diverse Demographic Segments

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            Evaluation of Financial Institutions by Bank versus Savings & Loan Customers: An Analysis of Factor Congruency

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              Interaction based market segmentation

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                Author and article information

                Journal
                International Journal of Bank Marketing
                Intl Jnl of Bank Marketing
                Emerald
                0265-2323
                February 1989
                February 1989
                : 7
                : 2
                : 22-27
                Article
                10.1108/EUM0000000001455
                5ad41a6c-b305-436b-a217-78ef0c07fce1
                © 1989
                History

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