For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
145
views
57
references
 Top references
cited by
128
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
1 collections
    0
    shares
      536
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Information Systems Research
      Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references57

          • Record: found
          • Abstract: not found
          • Article: not found

          Brand Community

          Albert Muniz, Thomas O'Guinn (2001)
          Article 0 comments Cited 869 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Matching As An Econometric Evaluation Estimator

            James J Heckman, Hidehiko Ichimura, Petra E Todd (1998)
            Article 0 comments Cited 462 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              Using Online Conversations to Study Word-of-Mouth Communication

              David Godes, Dina Mayzlin (2004)
              Article 0 comments Cited 436 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: Information Systems Research
                Abbreviated Title: Information Systems Research
                Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
                ISSN (Print): 1047-7047
                ISSN (Electronic): 1526-5536
                Publication date Created: March 2013
                Publication date (Print): March 2013
                Volume: 24
                Issue: 1
                Pages: 88-107
                Article
                DOI: 10.1287/isre.1120.0469
                SO-VID: 5c68ed87-b07c-465e-8464-89ba78bde9cb
                Copyright © © 2013
                History

                Data availability:

                Comments

                Comment on this article

                scite_

                Similar content536

                See all similar

                Cited by171

                See all cited by

                Most referenced authors545

                See all reference authors