Title:
Journal of Advertising
Abbreviated Title:
Journal of Advertising
Publisher:
Informa UK Limited
ISSN
(Print):
0091-3367
ISSN
(Electronic):
1557-7805
Publication date Created:
October
1980
Publication date
(Print):
October
1980
Volume: 9
Issue: 3
Pages: 3-11
Article
DOI: 10.1080/00913367.1980.10673324
SO-VID: 5f87b302-7d76-44ef-b5aa-80b299ac2df6
Copyright © ©
1980